Local Match Shop · Symbol–Letter Substitution

SUBJECT
An original identity for a small match shop named LIT: one uppercase wordmark containing an L on the image-left, one upright match replacing the central I, and a T on the image-right. The match is part of the word, with no separate I behind or beside it.

COMPOSITION
Show the complete LIT wordmark straight on, centered on a plain ivory field with generous margins. Keep all three elements on one shared baseline and large enough for the match head and letter spacing to read clearly.

STYLE GUIDE
1. Shape & line
Construct L and T from bold, straight sans-serif strokes, then replace I with a single vertical match shaft of comparable stroke width. Give the shaft a small rounded head whose top reaches the letters’ cap line, so the match occupies the missing letter’s position and still reads as I.

2. Color & light
Fill both letters and the match shaft with deep charcoal, and use muted vermilion only for the match head against warm ivory. Keep every fill solid and evenly lit so the red head identifies the product without competing with the word’s silhouette.

3. Texture & material
Use crisp, smooth edges and opaque ink-like fills throughout. Suggest the match through its shaft-and-head silhouette alone, keeping the shaft flat and the head free of grain or shading so both belong to the same graphic surface as the letters.

4. Composition
Space the central match between L and T by comparing the visible ivory gaps on its image-left and image-right. Leave both gaps open, keep the match head clear of the T’s crossbar, and align the shaft’s bottom with the letter baseline to preserve one continuous reading rhythm.

PRIORITY
Preserve the requested identity, count, action, composition and output settings. Apply the style rules within those constraints; a style reference must not replace the subject or layout. Within the style: Prioritize immediate reading of LIT and clear recognition of the substituted match.

AVOID
Avoid an extra I, a flame, or spacing that makes the match look detached from the word.

OUTPUT
One square image of a finished flat brand wordmark. Render only the exact brand text LIT; include no captions, slogans, measurement labels, or other text.

SELF-CHECK
Check that one match replaces I, all bottoms share a baseline, and the red head remains separate from both neighboring letters.